Corporate
My true strength is helping organizations push the envelope and make strong visual statements that marry strategy with meaning. I work with creative teams, strategists, business stakeholders, agencies, and marketers to create coherent, provocative content. I have created visual systems and maintained brand guides, licensed images, and art directed global photoshoots. Channels included public sites, collateral, product branding, firm-wide initiative branding, social media, video, email, and event content.
Percent
Cross channel designs including public sites, client marketing collateral, product branding, social media, video, email, presentations for the NYC based FinTech.
J.P. Morgan
Insights
J.P. Morgan Visual Brand Guidelines for Technology Initiatives
Working with the creative team at Landor, the design challenge was the need to change J.P. Morgan's perception as an old legacy bank to an innovative leader in technology adapting to our clients needs as banking changes.
J.P. Morgan Cross Line of Business Visual Brand Refresh
As a brand steward l lead cross lines of business (Corporate & Investment Bank, Commercial Bank, Asset & Wealth Management) creative discussions to create visual consistency across products and services to create a visual system distinctive to J.P. Morgan.